The Challenge:
An upscale beauty salon wanted to establish itself as the go-to destination for beauty services but had minimal social media presence and relied solely on walk-ins.
Our Solution:
- Instagram-first content strategy with before/after transformations
- Influencer collaborations and user-generated content campaigns
- Instagram and Facebook ads for service promotions
- Hashtag strategy for local discovery
- Instagram Shop setup for product sales
The Results:
- 12,000+ new Instagram followers in 4 months
- 250% increase in monthly bookings
- $45,000 in product sales through Instagram Shop
- 85% of new clients cited Instagram as discovery source
- Viral reel with 2.3M views
Duration: 4 months
Industry: Beauty & Wellness
