The Challenge:
A professional training institute offering certification courses faced declining enrollments and struggled to compete with online alternatives.
Our Solution:
- Comprehensive funnel setup from awareness to enrollment
- Google Ads targeting career-focused keywords
- Facebook lead generation campaigns with course previews
- Email nurture sequences highlighting success stories
- Landing pages optimized for course conversions
The Results:
- 200+ course enrollments in 3 months
- 500+ qualified leads generated
- 42% conversion rate from lead to enrollment
- $180,000 in course revenue
- 4.5x ROAS on ad spend
Duration: 3 months
Industry: Education
