The Challenge:
A software company offering project management solutions was struggling to generate quality leads. Their LinkedIn presence was weak, and their content wasn’t resonating with decision-makers.
Our Solution:
- LinkedIn lead generation campaign targeting C-suite executives
- Thought leadership content strategy (whitepapers, case studies, webinars)
- Landing page optimization with compelling copy
- Email nurture sequences for lead conversion
- Retargeting campaigns for engaged prospects
The Results:
- 450+ qualified leads generated in 5 months
- 65% increase in demo bookings
- 38% conversion rate on landing pages
- $280,000 in pipeline value created
- 5x ROI on marketing spend
Duration: 5 months
Industry: B2B Technology
